No, it’s not made of cement.
It’s made of PEOPLE.
A Human Foundation is the strong foundation you create with the people with whom you are going to partner. It is a strategy, like all other strategies in your business. It is also a choice; excellence in anything always is. And it is both the preventive and the antidote to Partnersh*t.
Think about it:
You pay attention to your brand strategy; your marketing strategy; your financial strategy; your sales strategy; your technology strategy. What about your people strategy? Most partners give about as much thought to building a healthy partnership as they do to grabbing a Starbucks. Maybe less.
You cannot build a strong partnership on a weak foundation.
People are everything to a business and a partnership. Without people, nothing exists. Of course you know this on some level, but do you make people a priority or are you more worried about your computer crashing? Thought so.
You must build your Human Foundation before you build your business.
Would you go out and rent an apartment with someone you just had one or two dates with? Yet partners do this all the time. Don’t.
Before you lease space or equipment or start looking for customers, look at yourselves first. This is the Real Beginning, the place from which a partner biz must start.