“Partnership or Partnersh*t: You Decide. How to Build Your Business Partnership on the Strongest Foundation There Is—A Human Foundation” unleashes partnership thinking new to the business marketplace.
Going beyond the usual legal, financial and business strategies, this book shows you, step-by-step, how to create the most important business strategy of all—your human strategy.
Author Patty Soffer has figured out (the hard way) what most partners don’t realize:
YOU’RE DOING THINGS BACKWARDS! For a partner-biz to survive, the partnership must be built first, from a very human perspective, and then the business.
Business is personal. It’s about people, so start there. Create a shared foundation for your shared business. You will save time, pain, money and eliminate the stupid things that can crash a business.